The 2011 Kia Optima has hit the market hard and strong.  Not only is this one of the vehicles that is receiving award after award, it has been difficult for Kia to keep up with the demand.  The 2011 Optima, is optimal.  This vehicle is loaded, has design quality, gas mileage is excellent and the list goes on.  Kia has upped the ante on this vehicle with the savvy price to go with it.  This changes everything with the market, including showing the domestic automakers, they might just need to step up their design quality. This is keeping Chevrolet Dealers Sarasota on their toes.

The 2011 Kia Optima has just earned their latest award from the Esquire Magazine of ” The Most Gorgeous Car Under $20K”.  With receiving that, Kia is among the nine finalists in the “The 2011 Esquire Design and Technology Awards”.  The editors at the men’s magazine applauded it, saying “clean and inspiring”.  It was also noted that it has the upscale feel with an extraordinary value.

This is what Michael Sprague, the Vice President of marketing and communication, of Kia Motors America said ” Esquire defines and shapes men’s style and fashion in today’s contemporary culture, and in this recognition further validates the Optima’s tremendous value proposition with its unmatched combination of world class design, advanced technology and fun to drive performance.”  He also said ” With the stunning design and value of the Optima has significantly increased awareness, perception and c0nsideration for the Kia brand, and with demand continuing to outpace supply, we are looking forward to the first U.S. built Optima arriving in showrooms in the coming weeks”.

Esquire is not the only one that has noticed the 2011 Kia Optima, it has received many awards for everything it is doing right.  It received the “Editor’s Most Wanted” from Edmund’s Inside Line, the 2011 “Best New Model” from Kiplingers Personal Finance, and in part of the “Ward’s 10 Best Interiors”.  It has a stack of safety awards from the National Highway Traffic Safety Administration (NHTSA) and from Insurance Institute of Highway Safety (IIHS).  It received the 2011 “Top Safety Pick” by the IIHS and then an overall five star crash rating from the NHTSA.

In the news, the vehicles that seem to get so much attention is the makers with the design changes.  The Kia Optima is one, the 2011 Hyundai Sonata and the 2011 Suzuki Kizashi.  All of them have style, design and fuel efficiency under their belts.  Everyone of these makers is has stepped into the next level.  They each have shown they can compete in the luxury field, if the consumers look at them.

I have a Kizashi and I love, love, love it.  It has everything I want, with all the features, the right price for my budget and I cherish the fuel mileage.  The warranty is something I thought about because I am a military spouse, traveling for family happens every year.  Then we have kids, that will be driving soon, scary but this will be the perfect fit for them.

We did not look at a Kia, just because the closest dealership is a good 45 minutes away.  I suggest, if you are thinking of a new vehicle, test drive them, all vehicles are not the same.  Look at the controls, see if they are convenient and easy to learn.  See what you can get for your price, negotiate your terms and buy a that defines who you are.

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Tags: 2011 Kia Optima, Awards, Esquire Magazine, Kia, Kia Optima, Sedan